We have been following Superjam since they raised over £300k on Crowdcube.
Their accounts are due out by the end of this month.
Meanwhile they have a very special special offer currently on their website. Their Blueberry and Blackcurrent Jam has, according to the site, been reduced from £35.88 a jar to just £2.99.
OK so this is obviously a typo. Forgiven.
However if you click through to Ocado or Waitrose you can buy the exact same jar of jam for £1.69.
Maybe someone at Superjam needs to take at a look at their pricing policy - if they have one. This just makes them look pretty foolish.