The Crowdcube JustUs pitch has bombed. We mean really bombed.
They had raised £427k on Crowdcube before as Emoneyunion.com in 2014 and has certainly not delivered anything that was promised then.
This time around they had a new angle - apparently. But it must have been too complicated for Crowdcube's sophisticated investors to grasp as they really never got off the ground.
So what happens now to the original 100 investors will be a wait and see.