tag:blogger.com,1999:blog-8552311631038672977.post5556328870247015446..comments2023-10-19T03:35:22.831-07:00Comments on The Real Facts about Equity Crowdfunding: Can Clan Wooha Scots beer put the A back into Tartan IP.Rob Murray Brownhttp://www.blogger.com/profile/10298710231782204493noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-8552311631038672977.post-76256299688389342162018-05-10T07:34:06.133-07:002018-05-10T07:34:06.133-07:00As said above, any brewery with serious global amb...As said above, any brewery with serious global ambitions builds a brewery in the target market or joins up with a local partner to brew the beers, see Stone, Brewdog, Fierce etc etc. <br /><br />They can't even compete in their local area where the only properly class brewery is Cromarty, they have no chance in the states. Louienoreply@blogger.comtag:blogger.com,1999:blog-8552311631038672977.post-57635357498516155002018-05-10T05:37:18.358-07:002018-05-10T05:37:18.358-07:00why would anyone have a micro-brewery strategy pri...why would anyone have a micro-brewery strategy primarily focused on export, with all the costs of shipping a heavy and relatively fragile product half way around the world, let alone the challenges of breaking into a crowded US market when you have no presence on the ground? Apparently it is because the UK market is saturated (for which read growing faster than in the US) and Americans love the idea of quaint Scottish beer (she seems to think they are less bothered about it being any good so long as it looks a bit bravehearty). Forget the valuation, the strategy is a complete nonsense.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8552311631038672977.post-75381777238452046242018-05-10T04:29:29.568-07:002018-05-10T04:29:29.568-07:00Shouldn't they have called it something obviou...Shouldn't they have called it something obviously Scottish like McDougal's?Jimhttps://www.blogger.com/profile/07721340608768626496noreply@blogger.comtag:blogger.com,1999:blog-8552311631038672977.post-33708354295853142542018-05-10T02:16:32.030-07:002018-05-10T02:16:32.030-07:00Agree. I was looking at this again and thinking so...Agree. I was looking at this again and thinking so how does a tiny brewer fir into this massive site. It must be the husband is a large scale farmer - Mr McDonald - and those are his new sheds. So much like the claim that they are sold in Asda but in fact its only Asda Scotland and they only have 20 stores in Scotland, the XX acre site isnt a brewery at all. It's a typical smoke and mirrors pitch for CC. The reviews on Ocado are not good. Rob Murray Brownhttps://www.blogger.com/profile/10298710231782204493noreply@blogger.comtag:blogger.com,1999:blog-8552311631038672977.post-23446189739357065342018-05-09T11:49:43.817-07:002018-05-09T11:49:43.817-07:00They deleted my comment...
Why they think their v...They deleted my comment...<br /><br />Why they think their very very average beer (check rate beer) will sell amazingly in what is the home of craft beer with an ultra competitive market I have know idea. This is before many genuinely great Scottish breweries expand and start to export there more and more. <br /><br />The American owner just adds to the genuine Scottish beer made with foreign hops in untraditional styles to Scotland. I don't think this tartan marketing will last them very long. Louienoreply@blogger.com