Quantock Brewery raised £120k in Summer 2013 on Crowdcube. Since they have reported losses of £84k against ''business plan'' projections showing a small £24k profit. They issued new shares at the end of 2014. The company was not a start up when it came to the Crowd; it started trading in 2009.
For businesses funded via Crowdcube this gap is quite small - still its a substantial gap between what they predicted and what actually happened. When will investors wake up and smell the BS.
I have no idea how these business people and investors think they are going to make money out of customer products with already saturation markets. The changes of a small business making a differentiable product in beverages and foodstuffs is about zero.
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