The latest pitch to embark on the Crowdcube voyage is The Collar Club.
It may have slipped the notice of the mainly non UK board of Collar club but the name of their company has some interesting and possibly unfortunate connotations.
These guys are actually trying to sell shirts and have valued their enterprise at just over £2m based on two years trading making small losses on small turnovers.
We'd guess this market is already very well serviced by very well established niche brands and that this attempt to break into it will be not be dominant. Surely the CEO, Mustafa better logo than the rather pathetic reference to the Woofer of Wall St. Even the rather odd offer of a London laundry service will not swing it - unless of course this too has alternative meanings as well.
2M, why not go for 4M....you couldn't make it up, but then again - they probably are doing.
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