It is really quite pathetic

Crowdcube at it again. Totally blatant misuse of information to big themselves up on the newest pitch for Keen Home Inc.

Firstly I will make clear that this is not a criticism of this business - we have not looked at.

So it's not enough to pile up the dross, now CC are so desperate they have taken to mass manipulation of the figures.

You might be as surprised as we were on reading about the new pitch by USA based firm Keen Home. They had, on day 3 of their CC pitch, completed 493% of their £570k target. The figure on the CC site stated as funded is £2.8m.

But wait this is CC after all so there has to be some trick in there.

Yup there is - only £27k of that money has been raised by Crowdcube. Not £2,800,000 - just £27,000. So less than 1% of the headline claim. The rest comes from a raise (called a joint raise pitch, whatever that is) in the USA by Seedinvest, a US ECF platform.

So why the hell do they have promote what is nothing more than a simple and very misleading lie? Well they just dont seem able to help themselves. The information above is all there if you look at the pitch but it isnt what you see in the headline home page.

Why would they do that? Well they know the FCA never does a thing about any of their nonsense, so they are clear there. It makes the platform look fantastic and helps to bury the rest of the dross they are promoting, all of which are struggling to get to 50%.

It taint right , taint honest, taint proper.  It's Crowdcube.