The current Crowdcube pitch has thrown up some interesting questions on the forum. We dont use the Crowdcube forum but thought we would answer them here.
UPDATE - Here is a very recent example of the sort of smoke and mirrors Crowdcube use to fudge figures. Asked for some simple p&l info in the current pitch - they replied -
Hi Rathgil_78 & RBIPURITY,
Our audited 2017 financial year end accounts are available via Companies House and we are currently working on the audit for our 2018 YE September accounts.
We're pleased to report that our turnover is on track to be around £6m for 2018 (calendar year), compared to less than £4m in 2017, without significantly increasing our costs or team. The current trajectory of revenue growth and reduction in EBITDA loss means we are targeting a break even point in 2019.
We are unable to provide any further financial information due to its commercially sensitive nature but hopefully the above is helpful.
Bill
So why mix Calendar Year with filing year which ends in September? This £6m has two months projections in it and doesnt include Oct/Nov and Dec 2017, months that were far slower than Oct Nov and Dec 2018. They already have the YE Sept18 numbers, so why not used them? Could it be that the promised £6m revenue for 2018 (financial year) has been missed? And it's not clear if the reference to 2017 is calendar or financial. Why? It makes a substantial difference.
One of the main issues has been the introduction of the investor fee.
Crowdcube is a loss making business. £4.6m last year and a total to YE Sept17 of over £17m. The PR does not do these numbers. It is desperate to change that before the curtain falls. They have hiked the fee they charge companies using their platform, from its original 4% (free for the large PR campaigns) to around 8%. They have also started demanding that companies produce as much as 40% of the their total before the pitch can go public - they charge commission on this money even though it is not raised on the platform. They also include this 40% in their annual PR figures.
Given that the company needs to net revenues of £9m just to break even, you can see why they need to push to get there. Last year's revenue was under £4m and this year's is projected to be under £6m - so still a long way to go. In 2016, they told the world they would be at break even by the end of this year. That will not happen. They also talked about secondary markets and IPOs - they havent happened either. What they didnt talk about was multiple failures, loss of investments and collapsed, often dubious, businesses. They have happened.
The timing and rather sly way they have unannounced the investor fee has also caused concern but this is exactly in keeping with the way Crowdcube handle all their difficult issues. It amazes me that punters on the forum do not seem to understand this.
If the company was forced to cancel its investor fee, which will bring in around £1.5m pa on current numbers, then they will not get to BE in 2019 either. We doubt they will anyway but it certainly increases the chances. Crowdcube are relying on their punters inability to stop. It has worked so far with no exits to talk about.
Another Q asked is why the company costs so much (£9m pa) to operate. That is a very good question. It certainly shouldnt. After all when you strip it back what have you - an active investor list of 40,000 max and a website that functions well. Most of the jobs the staff do are done very badly - due diligence, dealing with investing companies, dealing with investments, S/EIS and investors. We are constantly hearing complaints first hand on all of these.
What keeps Crowdcube afloat is the mountain of aggressive PR. C4 are about to join the mountain. This is expensive. They are also known to have written to at least one company, considering them and other platforms, to pass on less than verifiable or favourable information on their opponents. This is done in order to seal their deal and their commission. It is not only unprofessional but it is also amoral.
It is about time you punters woke up.