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Monday 12 November 2018

The Great Crowdcube Gamble.



This is Crowdcube's last chance. The hyperbole has now run out and a results driven flat valuation round confirms that their big backers are getting twitchy.


Below is a table of Crowdcube's funding history to date - all pre money valuations - 

2012 Valuation £3m
2013                 £6m
2014                 £14.5m
2015                 £45m VCs only
2016                 £65m 2500 plus investors put in over £6m
2018                 £73m

In 2016 the company raised over £6m at £65m making the post money value ~£71m.  The pitch that is about to be launched onto the public is at a pre money valuation of £73m. The obvious fact staring at investors is the steady decrease in the optimism behind the valuations. Start up funding valuations are based on what the company hopes to be able to achieve. A flat valuation is essentially saying help  - we have run out money before getting to where we told you we would be. Put in money now and you may save what you already have but will it ever increase?

Of course punters who got in early will, if they have been able to find buyers, have made a very good return. But what about those who invested in 2016. They were told then the company expected to be at BE by the end of 2018. But we are now at that date and we know that Crowdcube are at best £2m short of that achievement. Whilst losses maybe down on the last few years, they are still substantial and will mean that this raise will be largely spent filling holes rather than increasing the road network.

And what real value does Crowdcube have? A failing investment model, loss of first mover advantage, huge overheads of £8m plus pa. Undisclosed real membership - you can forget the PR figures. We only hear now from people shouting that they will never use them again. All the investment has been spent and they have ended up with a neat website and some ok branding. Worth? £5m as a shortcut for a newbie?

In their 2016 cash grab, Crowdcube had this in the prospectus -

Q. Will you need to raise further equity finance in the future?
A. Based on current market conditions and our estimates we do not anticipate at this stage having to raise any further equity finance.

And whilst all of this is going on, the competition is hotting up. Seedrs are about to receive a huge boost with the listing of Weswap on AIM next month. As any regular reader will know, we believe their model is far superior to Crowdcube's and always have done. The evidence for this is not there yet but the evidence for Crowdcube's model being flawed is. The failures are now regular and there are plenty waiting in the wings. The promised returns have vanished. Some of us might believe their new projections if they were able to admit that things have not gone to plan. But those are not words you will hear from these PR junkies.

When back in 2016, Luke and Darren where fending off Qs about achievements versus promises, they must have hoped that by the time the cash ran out, ie now, they would have seen at least two or three successful big time exits. Something to thump the table over. Something even we might have hailed as a success. 

Well it just has not happened. Now the same investors, who were asked to believe the hyperbole in 2016, are being asked to do the same again. We warned you.

This time they can see that the valuation hasnt gone up like before. The VCs behind this round couldnt seriously reinvest at a higher valuation, based on the facts. They dont wish to look like total idiots. The truth has been stretched to breaking point. They are being asked to put more money into what is clearly a failing business - by the founders' own admission. If they dont then it will surely go down the pan.  

So the big Q is, will they? 



9 comments:

  1. It still astounds me that after 5 years and a myriad of failures that there are still people out there willing to invest money in the cavalcade of rubbish businesses on Crowdcube. As you rightly point out week after week, the vast majority of these businesses will never succeed yet the investors keep pouring money into them. About a year ago it looked like the supply of Crowdcube companies and the supply of stupid money was drying up but latterly there seems to have been a resurgence on Crowdcube and right now even the daftest of ideas seem to attract willing investors. Will these people ever learn, they may as well flush their cash straight down the toilet.

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  2. Unfortunately, I have a feeling, charging upfront fees for investing (Crowdcube's latest move for additional revenue) will work. It will show increased revenue next year at the very least, and build a case to prolong the farce.

    I say farce, I mean absolute scam that is Crowdcube. You see Crowdcube don't present you with promising businesses that just need a bit of a push on, they are not THAT selective. Nor do they do the due diligence they imply they do. Stunning Financial Snapshots though they are.

    Crowdcube present you with a host of reassurances, while letting anything in. You are open to fraud, plain vanilla cheating, financial trickery, you name it. You will be told these are the risks of frontier investing. Poppycock.

    The history of successful exits that Crowdcube have had speaks for itself.

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  3. Thought you would have mentioned the £2mln of Management share sales in this round, at a 20% discount to the fund-raise price.

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    1. I was waiting till the campaign went live to check exactly what it says. Surprisingly I wasnt on their VIP list. I do think it says a lot for Drapers and the management of CC that they are willing to hand over £2m at a 20% discount to fill the pockets of what could only be described as the worst management team in living memory. And why now - jumping ship??

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  4. This is the part I am most disgusted about. The fact that LL and DW are effectively cashing-in with a large share sale when small shareholders like myself are not able to (or will find it extremely tricky to do so). This is not what Equity Crowdfunding was meant to be like - i.e. an open playing field for small and large shareholders.

    I also find it astonishing that the founders are cashing-in when they are raising money. What does that say about the confidence of their business model?

    Perhaps I am being naïve, but that is how I feel. I invested in the 2014 offering and won't be doing so again while those pair are still at the helm.

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  5. What I don't understand are the VCs why don't they buy the two millions worth of shares from the crowd...

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  6. Because then Darren and Luke couldnt cash in. They certainly should be doing that and investors can of course vote with their feet.

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  7. Not sure what to make of all this. DW and LL cashing in, as well as the flat round, are very negative signals. Respectable VCs doubling down, regardless of the discount, isn't. The Crowdcube fee could bring them towards profitability too...

    Seedrs are well positioned to capitalise on their second mover advantage and potentially lead the market. They are definitely the better platform. Their "carry" fee model is cheaper and aligns interests, their raise fees mean cheaper capital, their investor protections are strong, as is their due diligence, they've introduced liquidity with their secondary market. I could go on.

    However, Crowdcube continue to take the lions share of the exceptional companies. How is this so? What do crowdcube do right in this regard? Or what do seedrs do wrong? I have a few guesses. in any case, this could be crowdcube's ticket to success...

    Very curious to see how things pan out. Personally? Ill invest in this raise, and continue to use the platform. But I'll do both with caution.

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  8. I don't invest any more because CC does not show any #commitment or #empathy to the crowd

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