Is this the way to run an Equity Crowdfunding campaign?

Wise Alpha have raised cash on Crowdcube before. Now in their private mode or pre registration for a new Crowdcube round, they are claiming that '£1,799,600' is 'raised so far and counting'.

This pre registration -  https://www.wisealpha.com/crowdcube-pre-register?ccref=0wWhp7 -   being promoted by Wise Alpha is not what it seems. It carries the Crowdcube logo as if this money is pledged via the site. However we now know this is not the case? How? Well very simply we know of people who have pledged £500k via the pre reg button. This button does not take you to Crowdcube but simply asks for an email address and asks how much you might like to invest. This amount is then added to the fictitious 'raised so far' total.

Essentially it's a load of rollocks. Highly misleading and it really is beneath the sort of shenanigans that even Crowdcube get up to.

You can also 'earn' by getting friend or just colleagues to invest in thsi company - you will get 2% of what they invest we are told on the site. This is in clear breach of pretty well all financial promotion rules - Im certainly not qualified to be recommending this investment ......are you and for a fee??

As of 6pm the amount raised has now dropped to £1.5m. Who is making this up?

By using the Crowdcube logo, with we assume Crowdcube's permission, this is all now being carried on under FCA regulation, which as we all know, states that financial promotions in this sector can be about anything so long as they are not misleading. 

Well this isnt just misleading  - it is the whole blinking Leading family, all their cousins and Diaspora added together.

Do we really want this sort of thing going on?