Blue Bella encouraged 664 Crowdcube investors to hand over almost £1m, just 20 months ago. In their lycra filled PD on Crowdcube, they showed flesh and profits for the YE Dec17 of £457k.
Well the elastic has for now given way and the all pants are on the ground. The real loss for the year was £170k - a very long way from any profit. Is this a mere slip?
We wrote about then before here
There is no immediate reason to panic apart from the obvious one of standing there naked. The company has cash and seemingly a good brand. Like so many pitches on Crowdcube, they seem fantastic on paper but fail to deliver. What some might call pants.
Profits for YE Dec18, so just around the corner, will be £1.4m according to Crowdube. A major slip from this might also be called pants. Enough already.
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