Crowdcube's withdrawn Shaw Academy campaign could have been using fake numbers to create investor interest.
Well this one isnt a first but it is odd. Many companies use the coupon system to inflate their user numbers - Groupon Wowcher etc.
But it appears that Shaw Academy where actually paying people 100 Swagbucks (worth around 50p) to sign up for courses, even if they never intended taking them. Of course then Shaw could claim that they had xxxx signed up members.
Maybe this is why Crowdcube suddenly pulled the £2.2m successful pitch just days before it was due to complete.
Anyone at Crowdcube care to comment, apart from 'well its not our job to check'?
Here is what we were sent -