Righteous raised £215k in two rounds via Crowdcube. Despite several senior level listings, the salad dressers never did manage to make their projections a reality. Then they had an idea - why not create another company making plastic packaged, long life, boil in the bag cauliflower rice and offer shares to existing backers. And so Full Green aka Cauli Rice, was born.
We only tell you this because Righteous has now been given to others. According to the founders there was no financial transaction.
Whilst gifting shareholders in Righteous free shares in FullGreen, is an honourable gesture, it only really works if FG makes it. Now with over £4m invested, it has a US factory, WW sales and is still losing money. We asked for news but were politely told to bugger off. They dont like us. Troll is a word they use for us.
Reviews for the plastic sachets of pre made, long life caulirice and a few other recipes, are mixed - that's us being kind. But what do we know about start ups? That's what they told us; as well as to bugger off.
Time will tell.
Shareholders we talk to are not impressed by the PR which continues to talk everything up and the facts which continue to show missed projections.
And do we really need a plastic sachet to create cauliflower rice. Using a fresh cauliflower bought and stored for a week in the fridge, you can make many individual helpings of delicious and nutritional caulirice in a around 1 minute per portion. Have we gone so crazy that we need it in a PLASTIC packet? That is very sad, if true.
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