Primo raised £274k on Crowdcube in 2016. Now in its first full year since funding, it has lost £1m and incurred a US lawsuit for patent infringement.
It's not what you would call a good start. Albeit the lawsuit has been dropped.
The company's claim to fame for the moment is that one of its backers is Mark Zuckerberg's sister, Randi. Projected profits of around £300k have been replaced with a £1m loss. Profits for 17/18 are going to be £1.7m according to the company. They make a kids' toy that teaches programming and it seems they may have been using it to create their financial plans.
They had started life by raising $1.5m in pre sales on Kickstarter and from the comments on their page, it has been far from a satisfactory outcome. They appear to have run two KS campaigns - one in 2015 for delivery in 2016 and another with pledges for $700k for delivery end 2017. It is hard to see where all this cash has gone. Complaints are numerous.
The accounts are something of a revelation - in that they show exactly what HMRC is capable of - which is nothing. This company has been in deficit since incorporation and was at June 17 sitting on a £1.13m liability. Since then there is no evidence of any new money coming in. Randi must be the backstop but it makes a mockery of the UK accounting system that such a company is allowed to call itself a going concern. The Crowdcube 'historic' accounting information looks very dubious when compared to the filed accounts; something we see too frequently.
Finally Amazon sells it but has only 5 reviews. So maybe its not really selling. Who, you might ask, wants to train their 5 yo to code?
They had started life by raising $1.5m in pre sales on Kickstarter and from the comments on their page, it has been far from a satisfactory outcome. They appear to have run two KS campaigns - one in 2015 for delivery in 2016 and another with pledges for $700k for delivery end 2017. It is hard to see where all this cash has gone. Complaints are numerous.
The accounts are something of a revelation - in that they show exactly what HMRC is capable of - which is nothing. This company has been in deficit since incorporation and was at June 17 sitting on a £1.13m liability. Since then there is no evidence of any new money coming in. Randi must be the backstop but it makes a mockery of the UK accounting system that such a company is allowed to call itself a going concern. The Crowdcube 'historic' accounting information looks very dubious when compared to the filed accounts; something we see too frequently.
Finally Amazon sells it but has only 5 reviews. So maybe its not really selling. Who, you might ask, wants to train their 5 yo to code?




