Crumpet Cashmere took £150k off Crowdcube investors in 2014. Pippa you know who, 'loved ' their stuff. After a liquidation that has taken 2 years, the same founder is still running under the same name, racking up more losses and more debts.
How is that possible?
The founder Dana Juricic has now tried this game several times. We wrote about her here . Back in 2014 she arranged a pre pack deal for her first attempt, Crumpet England which had gone down owing £750k.
So when in 2015, a year after taking Crowdcube's money, she was failing again, she arranged the sale of all the company's assets to a company recently set up, called Ruby and Rude Ltd. She is the owner of Ruby and Rude. She paid £36k for the assets which she had had valued. The company debts were over £400k.
The liquidator, Mr De'ath - can this get any crazier? - accepted this deal!
Now Dana is trading as Crumpet Cashmere Ltd, even though this company no longer exists.
Whatever - as you might expect the newco which is really called Ruby and Rudy Ltd, is loss making and she is piling up some new debts which she can run away from when the time is right.
This one might make a movie.