When a company grows exponentially, someone has to keep an eye on the basics. Brewdog's new catastrophe with their champagne style bottles will cost the company hundreds of thousands of pounds.
These things come in threes. Brewdog have now had their three for 2018 - one unfair dismissal claim, a slap on the wrists for misleading promotion and now this.
Mind you the half year results are impressive - revenues up 55%. Much of this growth coming from their new outlets. This comes at the same time as they have opened their first Beer Hotel in Columbus Ohio. Why you would want to sleep in a brewery is beyond me.
It would be a good time to keep focused on the basics.
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