When Oppo Brothers are not asking their investors to post fake reviews on Asda, they make ice cream. I always thought this sort of nonsense went on but have never caught anyone red handed. Oppo Brothers raised £400k on Seedrs in 2016.
Here is the text of the Oppo Brothers latest shareholder communique. Since this was issued, many 5 star reviews have appeared on their product reviews at Asda. Dont think we need to say more -
Tell
Asda shoppers that Oppo is awesome.
We're
low on reviews in Asda and could do with a few more - every review will help
accelerate sales! We need to have an average of over 4.5* to unlock more
support.
It
takes 30 seconds to add a quick star rating, you don't need to shop there, and
one or two brief words and will help grow your investment.
(Just don't
say you're an Oppo investor 😉 )
Just
click any of the flavours here, then click the reviews tab and you
will get hero status:
Following comments below its obvious not everyone agrees on this. My point is that if you allow this by just saying its ok, then where do you draw the line. Oppo are asking indirectly for 5 star reviews (they say they need 4.5 plus ie 5). So for example you might not like their apple and gosseberry as much as their melon but because you are a SH you give it 5 anyway. That is a fake review. If the product was worth 5 stars then customers would give it 5 stars - that is the whole purpose of reviews. It may well be a 5 star product but you shouldnt be making it one.
Oppo Brothers are one ECF company heading in the right direction - they really do not need to be attempting to manipulate things like this.
