Brewdog PR misfires big time

If you are going to shovel so much PR, maybe you should expect some of it to be shite. I have to tell you, No really, it's great  - its the greatest, really great. 

Brewdog's latest escapades have aligned the brand with the greatest .............. US President, Donald Trump. Now the brand wishes it to be known that they are not a supporter of The Donald - but it's a little late now.

It all centres around their promotion of Scofflaws beers. That company is an ardent Trump supporter and all the things the man stands for. Now BD are claiming the fact that Scofflaws beers were for sale at BD is Fake News. But their Twitter account certainly had the message up earlier. When in a hole hatman, stop digging. 

To make up for this cock up, they are offering all punters one free pint just for today - so someone is feeling a little guilty - eh?

Its all here is you have a few spare moments to have a laugh  - 

https://twitter.com/SianySianySiany/status/1045256407333961730

https://twitter.com/BrewDog/status/1045282385288458240

Thanks to a friend for the tip off. 

How to get fake 5 star reviews for your product via Equity Crowdfunding

When Oppo Brothers are not asking their investors to post fake reviews on Asda, they make ice cream. I always thought this sort of nonsense went on but have never caught anyone red handed. Oppo Brothers raised £400k on Seedrs in 2016.

Here is the text of the Oppo Brothers latest shareholder communique. Since this was issued, many 5 star reviews have appeared on their product reviews at Asda. Dont think we need to say more -

Tell Asda shoppers that Oppo is awesome.

We're low on reviews in Asda and could do with a few more - every review will help accelerate sales! We need to have an average of over 4.5* to unlock more support.

It takes 30 seconds to add a quick star rating, you don't need to shop there, and one or two brief words and will help grow your investment. 

(Just don't say you're an Oppo investor 😉 )

Just click any of the flavours here, then click the reviews tab and you will get hero status:

Madagascan Vanilla
Colombian Chocolate and Hazelnut
Salted Caramel
Mint Choc Swirl

Following comments below its obvious not everyone agrees on this. My point is that if you allow this by just saying its ok, then where do you draw the line. Oppo are asking indirectly for 5 star reviews (they say they need 4.5 plus ie 5). So for example you might not like their apple and gosseberry as much as their melon but because you are a SH you give it 5 anyway. That is a fake review. If the product was worth 5 stars then customers would give it 5 stars - that is the whole purpose of reviews. It may well be a 5 star product but you shouldnt be making it one.

Oppo Brothers are one ECF company heading in the right direction - they really do not need to be attempting to manipulate things like this. 

Whatever happened to SilkFred's £100m IPO?

As alternative facts go, 2016 news in various papers, including The Telegraph, of SilkFred's £100m stock listing in 2017 is right up there.

In what reads like a company PRing, the news was splashed out in December 2016 just in time to pick up their Christmas sales.

More recently and we assume more realistically, the company have raised £7.5m on valuations of £20m and £25m. Considering what Crowdcube investors paid - even with dilution - they have seen the paper value increase. Just why the listing was postponed or cancelled isnt clear but there re many current factors in our economy that might make you think twice right now.

We had this one down as a real success - please dont let us down. Accounts are late.

Whatever happened to SilkFred's £100m IPO?

As alternative facts go, 2016 news in various papers, including The Telegraph, of SilkFred's £100m stock listing in 2017 is right up there.

In what reads like a company PRing, the news was splashed out in December 2016 just in time to pick up their Christmas sales.

More recently and we assume more realistically, the company have raised £7.5m on valuations of £20m and £25m. Considering what Crowdcube investors paid - even with dilution - they have seen the paper value increase. Just why the listing was postponed or cancelled isnt clear but there re many current factors in our economy that might make you think twice right now.

We had this one down as a real success - please dont let us down. Accounts are late.