Hats off to Pippa Murray, founder of Pip&Nut, which funded on Crowdcube in 2014. She has come a long way since.
So it's not all bad. Unfortunately Pip and Nut only raised £120k on Crowdcube and have raised a lot more since. But their products are to be found in 5000+ stores and the future is bright. Crowdcube investors are sitting on a golden egg, even if it is a little quail like.
A strong ethos, well tested product and strong leadership have led to this success. We had them marked up for this success after a patchy start. Here.